Following a launch in Europe last year, Kinder and Kinder Bueno ice cream is entering the UK market.
The new product launch, which marks a first-time collaboration between Unilever and Ferrero, covers two ice cream ranges: Kinder Ice Cream Stick, Kinder Ice Cream Sandwich and Kinder Joy Ice Cream for kids; and Kinder Bueno Ice Cream Cone aimed at adults.
Each of the products marketed to children contain 100 calories or less, in small portion sizes.
“This is an extremely exciting time for ice cream, with the category growing by almost 20% year-on-year,” said Noel Clarke, Unilever UK’s vice president for refreshment. “Now that the countdown to summer is officially on, we can’t wait to launch Kinder and Kinder Bueno Ice Creams to satisfy shoppers that are always on the hunt for new and exciting products to try.
“Kids’ ice cream has been a missed opportunity up until now, with little in the way of ground-breaking innovation – even though the segment is growing ahead of the total category. Well, we’re about to change that by bringing kids not one, but three Kinder Ice Creams to fall in love with.”