Bakery champions Welsh culture
Family-run Welsh bakery, Brace’s, has launched a range of premium breads to celebrate Welsh culture and heros.
The ‘Welsh Legends’ range champions ‘on-trend’ ingredients, such as quinoa, linseed, rye, barley, buckwheat, spelt and millet.
“Bloomer bread and sourdough are enjoying a resurgence as more and more customers are open to trying something new,” said director Jonathan Brace. “So, we have had to make sure we stayed on top of flavour trends while developing our latest range.”
The title given to each loaf in the range relates to Welsh culture in some way. ‘Môltid’, for example, which means ‘malted’ in Welsh, is a brown loaf with flakes of malted wheat.
‘Vortigern’ refers to a fifth century Lord who is said to have discovered the iconic red dragon present on the Welsh flag. The bread is a bloomer loaf made on a wholemeal base with wheat flakes, linseed, soya flakes, rye, corn pieces and barley, with added sourdough and cracked wheat.
“We really enjoyed giving each of these new products their own personalities,” said Brace. “As a bakery that is proud to be from Wales, we feel it is important to reflect who we are in what we produce.”
A 400g loaf is priced between 99p (€1.14) and £1.50, and 800g has a RRP of between £1.50 and £1.99.
