This prediction stems from the influx of smaller, more nimble companies onto the food scene.
Big companies used to have a few major competitors, now they have hundreds of small ones. Many of these small players only do one thing, but they do it well. Because they are less restricted in their development process, small companies are getting their ideas out much quicker and serving as inspiration for the big boys, who are resorting to copying them, or just buying them out altogether.
“Small companies have become the food industry thought leaders, so we all need to be watching them to see what they do next,” said Williams.