Tastes for new experiences
Well-travelled and adventurous consumers are expecting more authenticity and originality from food and beverages that they consume. They are looking for highly specific and authentic products from all corners of the globe.
With this in mind, Williams said flavours and textures were becoming even bolder, more specific and more adventurous.
“Eating is becoming an experience,” she said.
According to Innova data, texture claims are also continuing to grow in importance every year, and there is lots of communication around texture.