Social Media

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

©GettyImages/SolStock

WHO calls for age ban on HFSS digital marketing in Europe

By Flora Southey

Children continue to be targeted by HFSS advertising campaigns on social media, according to the World Health Organisation (WHO), which is calling on Member States to implement measures that restrict underage ad impressions.

Trending food topics on Pinterest ©iStock/oneinchpunch

WATCH

Six food trends exciting Pinterest users

By Katy Askew

Social media provides an important insight into how people think and feel about food. Pinterest, in conjunction with Taste Week France, concluded a survey of what food trends are getting users excited.

Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit.

How influencer marketing is buoying craft spirits brands

By Beth Newhart

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.

FoodQualityNews’ 2017 state of the industry survey

News in Brief

FoodQualityNews: An editor’s note

By Joseph James Whitworth

Want to read more about food fraud or blockchain? Have you been impacted more by competition or regulation in the last year? Now is the time to let us know.

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