Social Media

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Scraping social media for hot beverage trends

By Oliver Morrison

Love them or loath them, social media platforms such as TikTok and Instagram offer fertile ground where brands can spot quickly emerging food and beverage trends that can guide product development.

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

©GettyImages/SolStock

WHO calls for age ban on HFSS digital marketing in Europe

By Flora Southey

Children continue to be targeted by HFSS advertising campaigns on social media, according to the World Health Organisation (WHO), which is calling on Member States to implement measures that restrict underage ad impressions.

Trending food topics on Pinterest ©iStock/oneinchpunch

WATCH

Six food trends exciting Pinterest users

By Katy Askew

Social media provides an important insight into how people think and feel about food. Pinterest, in conjunction with Taste Week France, concluded a survey of what food trends are getting users excited.

Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit.

How influencer marketing is buoying craft spirits brands

By Beth Newhart

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.

FoodQualityNews’ 2017 state of the industry survey

News in Brief

FoodQualityNews: An editor’s note

By Joseph James Whitworth

Want to read more about food fraud or blockchain? Have you been impacted more by competition or regulation in the last year? Now is the time to let us know.

©iStock/Zerbor

FQN: Behind the keyboard/pen

By Joseph James Whitworth

This year has not had one dominate theme like some others but it has been no less important for the food safety and quality control landscape.

Social was labelled a 'threat' and an 'opportunity' at the World Meat Congress

World Meat Congress

Social media erodes consumer trust in meat

By Oscar Rousseau

The use of social media to shame and defame meat companies accused of wrongdoing and malpractice is eroding consumer trust. 

 'Food brands actively seek to recruit Facebook users to spread their marketing – seeking likes, tags, comments and photos,' write the authors. Photo: iStock

Facebook could be making kids fat: report

By David Burrows

Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.

Big food firms are climate smart but social media stupid

By David Burrows

Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.

Should companies use social media to deal with a food scandal?

Should companies use social media to deal with a food scandal?

By Niamh Michail

Social media can be a company’s best friend for communicating to consumers - but the tables can quickly turn when consumers talk back. So should food companies get hashtag-happy when dealing with sensitive issues such as food scandals?

Nearly half of food industry firms surveyed lacked a policy to exploit social media

Food industry faces increased social media risk

By Rod Addy

Food companies face increased risks from social media because they still do not have developed policies for tools such as Twitter and Facebook, according to the law firm Roythornes.

The Foodies 2.0 debate will be held on Monday 20 October

SIAL to host conference for foodies

By Georgi Gyton

A debate exploring social media and how it can benefit food brands’ international development will be held at the upcoming SIAL exhibition in Paris next month.

Paris conference to improve social media skills

Sial event to explore social media benefits

By Oli Haenlein

The Sial food show in Paris has announced it will feature a conference that will explore how food brands can use social media to benefit their brands.

Analytica 2014 - what did you think of the trade show?

dispatches from Analytica 2014

Analytica 2014: An editor's view

By Joseph James Whitworth

‘The same machines you see here are used in applications from food testing to looking at cancer’, one exhibitor told me during the 2014 Analytica Trade Show in Munich.

Food manufacturers need to protect their reputation online

Social media damaging to food manufacturers?

By Jenny Eagle

The Fresh Produce Consortium, The Food and Drink Forum, the British Frozen Food Federation, the Artisan Food Trail and Tastes of Anglia have taken part in a survey about social media and digital use in the workplace.

Twitter, Facebook and other social media outlets can be 'a minefield', warns a leading expert

Social media ‘minefield’ warning for food suppliers

By Rick Pendrous

Social media is a “minefield” and is forcing food manufacturers and retailers to radically change their business systems and the way they manage consumer complaints, according to the boss of a leading food chain traceability and auditing software company.

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

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