Most food and drink content posted by German influencers on TikTok, Instagram, and YouTube is so unhealthy it fails World Health Organisation (WHO) advertising standards for children, claims research from the Medical University of Vienna.
Used by Nestlé, PepsiCo, Givaudan, Campbell’s, Coca-Cola, General Mills, Dole, and more, Tastewise, the AI-powered real-time food intelligence solution, is sharing the top consumer food and beverage trends for 2022.
Meat-free products continue to grow in popularity, according to a Twitter analysis report of six of the UK’s biggest grocery retailers: Asda, Co-op, Morrisons, Sainsbury’s, Tesco and Waitrose compiled during the Christmas 2019 trading period.
2019 saw the food industry rise up the agenda and gain further traction in mainstream discourse. Here's our round-up of the top five most shared stories for the year. What got tongues wagging? And what will remain in the spotlight for 2020?
Children continue to be targeted by HFSS advertising campaigns on social media, according to the World Health Organisation (WHO), which is calling on Member States to implement measures that restrict underage ad impressions.
Social media provides an important insight into how people think and feel about food. Pinterest, in conjunction with Taste Week France, concluded a survey of what food trends are getting users excited.
Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.
The UK Advertising Standards Authority (ASA) has ruled that a tweet and Instagram post advertising Protein World’s ‘Carb Blocker Capsules’ did not adhere to European nutrition health claims legislation – warning the company that the product name ‘Carb...
In this world of post-truth politics and fake facts, brands need to give consumers "total transparency and accountancy" about the products they are buying, says Mintel. We look at the brands that are already doing so.
Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer.
Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.
Social media can be a company’s best friend for communicating to consumers - but the tables can quickly turn when consumers talk back. So should food companies get hashtag-happy when dealing with sensitive issues such as food scandals?
Why is your business using social media? To sell more products? Raise your profile? Change your image? Find out what key ‘influencers’ really think about your brands? Identify and target a new customer base? Or because everyone else is on Twitter and...
The Fresh Produce Consortium, The Food and Drink Forum, the British Frozen Food Federation, the Artisan Food Trail and Tastes of Anglia have taken part in a survey about social media and digital use in the workplace.
Social media is a “minefield” and is forcing food manufacturers and retailers to radically change their business systems and the way they manage consumer complaints, according to the boss of a leading food chain traceability and auditing software company.
FoodNavigator-Asia.com, the news service for Asia-Pacific's food, beverage, nutrition and ingredients industry, and part of the global FoodNavigator.com network, will publish four days a week starting from Tuesday, July 9.