Scraping social media for hot beverage trends
With 83% of users turning to TikTok for product reviews, according to Luth Research, food and FMCG brands can make use of the video-focused social networking service to reach a keen audience.
Recipe videos have as many as 3.2 billion views, adds Next Home. The online clothing retailer looked at TikTok views, Google searchers and Instagram hashtags, to discover the most popular beverage concoctions that consumers are attempting to recreate in their homes.
Hot beverages feature high – no surprise when much consumer research points to shoppers demanding at-home indulgence and restaurant quality experiences: an after-effect of the COVID lockdowns.