Social Media

©iStock/Zerbor

FQN: Behind the keyboard/pen

By Joseph James Whitworth

This year has not had one dominate theme like some others but it has been no less important for the food safety and quality control landscape.

Social was labelled a 'threat' and an 'opportunity' at the World Meat Congress

World Meat Congress

Social media erodes consumer trust in meat

By Oscar Rousseau

The use of social media to shame and defame meat companies accused of wrongdoing and malpractice is eroding consumer trust. 

 'Food brands actively seek to recruit Facebook users to spread their marketing – seeking likes, tags, comments and photos,' write the authors. Photo: iStock

Facebook could be making kids fat: report

By David Burrows

Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.

Big food firms are climate smart but social media stupid

By David Burrows

Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.

Should companies use social media to deal with a food scandal?

Should companies use social media to deal with a food scandal?

By Niamh Michail

Social media can be a company’s best friend for communicating to consumers - but the tables can quickly turn when consumers talk back. So should food companies get hashtag-happy when dealing with sensitive issues such as food scandals?

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