Social media is a “minefield” and is forcing food manufacturers and retailers to radically change their business systems and the way they manage consumer complaints, according to the boss of a leading food chain traceability and auditing software company.
Ingredient manufacturers should interact more closely with end consumers on social media – and stop delegating communication on ingredients to end product marketers, says Euromonitor.
Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.
Young adults in Europe are communicating with food brands in new ways – and expect an emotional connection through multiple online and offline media, according to director of innovation and insight at Mintel, David Jago.
Social media can often be seen as the more fun side of communication; A way to have more fluid interactions with people. But when it comes to communicating risks social media may offer great benefits.
Growing scrutiny of food suppliers means an increasing focus on food safety issues. In this special edition article on risk, we look at how producers can communicate potential risks to consumers while protecting their brand reputation, in the event of...
Food firms wanting to capture the views and tastes of consumers need to tap social media, says Symrise, which is now dedicating resources to using emerging online tools.
