As consumer interest in protein continues to grow food makers are working to differentiate themselves based on protein source. But, new research suggests, consumers are most accepting of proteins that are recognisable and familiar.
Blue mermaid lattes and unicorn smoothie bowls may have star status on social media but their appeal is not just visual. The ingredients behind the blue hue – spirulina and butterfly pea flowers – are seen as inherently healthy.
Big business needs to “step up” and develop value-led strategies in order to fill the void left by governments who are “having difficulty taking care of their citizens”, Starbucks executive chairman Howard Schultz argues.