HFSS-compliant snack brand Real Handful has announced new varieties and listings for is Air Nuts range. Designed as a lighter way to snack on nuts, Air Nuts are an aerated nut snack with an out of this world honeycomb texture making them over 60% lighter than regular nuts. Their crisp-like texture makes them a perfect HFSS compliant snack option that delivers great flavour and function. They’re a source of plant protein, high in fibre and weigh in at under 115 calories per 20g serving.
The first launches see 2 Air Nuts varieties (Hot Chilli and Cheese & Onion, 20g £1 RSP) launch front of store in 605 ASDA stores and 2 further varieties launch at till points in 170 Dunelm stores. These will be followed in late October with a secondary space listing of Air Nuts 60g pouches in 1,500 Coop stores through to late November. In further exciting news Real Handful Great Taste Winning baked Sea Salted peanuts will also be launching into 2,500 Coop stores in a 50g impulse packs at the end of October.
Joe Taylor, Co-Founder said: “It’s our ambition to support retailers and consumers to double the consumption of nuts in the UK as a more nutritious impulse and sharing alternative to traditional potato crisps. We’ve developed our baked nut snacking range and new Air Nuts range to help reposition nut snacking for consumer and overcome the key barriers around flavour, portion and calorie control. The exemption of nuts from the HFSS legislation presents a phenomenal opportunity for retailers to significantly increase the space made available to nuts in store. We’re delighted to be supporting ASDA and Dunelm as part of their journey to evolve their impulse snacking offer and we are incredibly proud, as a Manchester based business, to be launching with The Cooperative for the first time.”