Mars, Incorporated has announced that is has a reached a key milestone in its commitment to a circular economy where packaging material never becomes waste. The new KIND snack bar packaging incorporates recycled content made from advanced recycling, meaning it contains less virgin plastic to previous products.
The new material has been completely redesigned for maximum circularity and is produced through the recycling of used mixed plastic that would otherwise be destined for incineration or landfill. This means that the new packaging is eligible for drop-off recycling in the UK, and kerbside recycling in Ireland.
This transition to packaging designed for maximum circularity is the latest innovation in Mars Incorporated’s strategy to reimagine and redesign all packaging. Mars, Incorporated is focused on reducing the use of new virgin plastic by 25%, incorporating 30% recycled content into plastic packaging, and redesigning more than 12,000 packaging components across a diverse portfolio to fit with the recycling infrastructure that either exists today or is likely to exist in the future.
Barry Parkin, Chief Procurement & Sustainability Officer at Mars Incorporated said: “At Mars Incorporated, we want to contribute to a circular economy where packaging material never becomes waste, but is recycled, reused or composted. For this to happen, we need new solutions and infrastructure to change the recycling landscape and to compliment mechanical recycling. Today marks another important step in accelerating our sustainable packaging journey and in our collaboration with partners like SABIC that are enabling new opportunities to provide consumers with packaging designed for circularity.”