Citizen Spritz hopes to ‘reimagine’ adult drinks with its range of innovative concentrated spritz mixes. Designed to make “every day moderation desirable and effortless”, Citizen Spritz is crafted with over 40 natural ingredients to provide the depth, complexity and taste profiles normally only found in alcoholic drinks.
Launching initially in December 2022 with four spritz recipes, the drinks are served by combining a 25ml measure of Citizen Spritz with 175ml sparkling or soda water and ice.
The Citizen Spritz range comprises four recipes, Bitter Orange, Cool Lime, Pink Grapefruit and Passion Fruit. The product will retail at £20 per 500ml bottle, delivering 20 serves per bottle. This will initially be available direct to selected trade partners from mid-November 2022, with a full-scale launch taking place during January 2023.
Citizen Spritz Co-Founder and owner of flavour company I.T.S. International Taste Solutions, Mike Bagshaw, said: “We weren’t looking to quit alcohol completely but wanted something for the times it was too early to start drinking, or for when we just fancied a break from the booze. We tried so many mocktails and non-alcoholic spirits, but most were sickly sweet, with no complexity or depth of flavour. We thought that we couldn’t be the only ones looking for a satisfying ‘in-between’ drink that wasn’t a compromise, so Mark and I combined our many years of food and flavour expertise and decided to create our own.
“We identified a gap in the market for a desirable, delicious zero-alcohol drink, that rather than feeling like a compromise, would be a genuine first choice. A drink to be savoured alone or with friends, that heralds the next part of the day, to fill the space between work & play. Complex in flavour but still very simple to serve, it was essential to us that Citizen Spritz not only hit the mark when it came to the flavour, but that it was accessible and value for money too, for both consumers and the on-trade. A non-alcoholic cocktail that is complicated and expensive to make, whether at home or behind a bar, just didn’t make sense.”