Recipe box brand targets eco-conscious consumers
Recipe box service Green Chef has announced it will be tagging the lowest emission recipes in their menu offering, as part of its commitment to support consumers to help them make environmentally friendly food choices easier than ever.
Partnering with HowGood, the CO2e impact of the ingredients used for each recipe is measured and the five recipes with the lowest emissions per serving will be tagged, giving consumers the opportunity to add these to their menu selection. According to the company, the introduction of the low emissions recipes and labels comes at a time where sustainability and conscious consumerism remains front of mind for consumers.
Anna Tebbs, Green Chef’s registered nutritionist and Head Chef, said: “Now more than ever, consumers recognise that how and what they eat plays a huge role in not just their future, but the future of the world around them. We want to help an increasingly eco-conscious consumer make better-informed decisions, at a time where the production of food accounts for nearly a third of emissions in the UK, so highlighting the recipes that have the lowest CO2e emissions reinforces climate-conscious decision-making. That means they can measure and track their own carbon footprint based on meal choices more easily than ever.”
Image supplied by Green Chef
