Plant-based burger launches on Minecraft
Plant-based brand Heura has introduced its new burger via online computer game Minecraft.
With more than three million people playing Minecraft, Heura’s launch is designed to raise awareness about plant-based eating.
The new 114 gramme Heura Burger, made with pea protein, contains 22 grams of protein and claims to have 30% less saturated fat than a traditional burger.
“We wanted to find an exciting way to let people know that there are delicious, healthy and more sustainable options to enjoy your favourite foods,” said Heura CEO and co-founder Marc Coloma.
Image supplied by Heura
