UK premium bar snack brand Made For Drink has launched South African-inspired, beer-friendly biltong, made from 100% grass-fed Irish beef.
Made for Drink’s Original Seasoning Biltong will launch into Waitrose stores on October 22, RSP £2.95 (30g).
Made for Drink founder Dan Featherstone said: “Our ongoing ambition is to provide our retailers with common sense trade up opportunities within the snacks category, which is why we prioritise discerning ‘me-time’ moments, specifically Thursday/Friday night with a drink. We seek to make these moments as delicious and as memorable as possible, which is why we’re always on the lookout for any gaping gaps where we can introduce real innovation and best-in-class intentions.
“Biltong is one of the world’s greatest beer-friendly snacks that has been making positive strides in the UK marketplace in recent times. We felt the moment was ripe for a best-in-class biltong made with 100% Irish grass-fed beef, which is why we approached a well-established biltong producer with proud Eastern Cape ties who’ve relocated to Northern Ireland.”
Made for Drink’s English Truffle Crisps will also debut in Waitrose on October 22, RSP £1.25 (40g).