Israel-based Redefine Meat has announced the launch of its first pork product – the New-Meat Bratwurst. The company said the Bratwurst flavour profile has been designed ‘with chefs and for chefs’ to perfectly compliment the European taste palate, particularly suited to the traditional German culinary experience. New-Meat Bratwurst is making its debut at Oktoberfest in Munich (September 17 – October 3), where the public are able to taste it for themselves at traditional Bavarian beer house Tegernseer Tal. The product will be commercially available for food service providers in Germany, the UK, and the Netherlands.
One of the early adopters of New-Meat Bratwurst, Julian Kinner, restaurant manager at Tegernseer Tal – Bräuhaus, said: “For our chefs, the versatility of the product allows them to be super creative with the menu. Oktoberfest is the perfect event to introduce the New Meat Bratwurst to the German market and we are confident that our customers will love it.”
Redefine Meat Co-Founder and CEO, Eshchar Ben-Shitrit, added: “Redefine Meat’s ability to identify the needs of the market, understand the taste palate and then produce such a diverse range of high-quality plant-based meat products, is already changing the way meat distributors, chefs and consumers think about plant-based meat, and we’re just at the beginning of this transformation.”