Two ‘vibrant and full-spirited salsas’ have hit the shelves in Sainsbury’s from Capsicana, the UK-based Latin American food brand.
Capsicana Easy-Going Salsa made with mild red pepper and smoked paprika is an ‘every-day, versatile salsa packed with flavour which offers a sweet, smoky flavour’. The Full-On Feisty Salsa, the punchier of the two, is made with chipotle and habanero chillies and ‘hits the sweet spot between delicious taste and a strong level of chilli heat to get the taste buds tingling’.
Developed as ambient ‘ready to eat’ products in response to Mintel consumer data showing that 52% of consumers claim they look for meals in the world food category that are ready in 20 minutes, the duo of salsas combines the convenience of ambient with the freshness and flavour of a ‘made from scratch’ salsa.
Both have been created to bring ‘authentic taste and a fresh Latin vibe to the table’, offering punchy flavours and high-quality ingredients.
Ben Jackson, founder of Capsicana, said: “As well as being developed to respond to the consumer trend for convenience coupled with freshness of flavour, the new salsas also cater for foodies looking to try new things and get creative in the kitchen. Research consistently highlights a consumer appetite for world food products and more adventurous flavours, initially driven by restrictions during the pandemic. The desire for creativity at mealtimes has never been higher.”
Available in 285g jars, the Capsicana Easy-Going Salsa and Capsicana Full-On Feisty Salsa are gluten free and suitable for vegetarians and vegans. They have an RRP of £2.50 and have now launched in-store and online at Sainsbury’s.