Squeaky Bean has launched two new ready-to-eat products: Horseradish Beef Style Slices and Chargrilled Steak Style Strips
Made with wheat and pea protein, these slices are high in protein (22g per 100g) and low in saturated fat (0.9g per 100g).
The Squeaky Bean Horseradish Beef Style Slices will be available in Asda from Monday 5th September and Sainsbury’s from Wednesday 14th September, 80g (RRP £2.75).
The Squeaky Bean Chargrilled Steak Style Strips will be available in Asda from Monday 5th September, Tesco from Monday 12th September and Sainsbury’s from Wednesday 14th September, 120g (RRP £3).
Caroline Jary, Plant Business Unit Director at Squeaky Bean-owner The Compleat Food Group, said: “Squeaky Bean is on a mission to ban boring and bring vegan deliciousness to consumers’ favourite meals by giving them easy switches, with a whole lot of tasty, without them having to change their habits.
“So, for those in pursuit of that perfect crusty steak baguette or beef and horseradish sandwich, we have created just the thing. Our Horseradish Beef Style Slices is the ideal ingredient for your favourite sarnie, paired a fiery horseradish crumb, setting us apart from anything else on the market. Whereas the Chargrilled Steak Style Strips give a new chargrilled meat type with beef, chargrilled to perfection making it even quicker to get great flavour into any dish, or ready-to-eat straight from the pack, the ultimate fridge to face moment!
“We want consumers to eat vegan because they love it, not because they have to, and these new products will do just that – flavoursome, craveable plant-based choices that make switching your normal meat for a meat alternative easy and with no compromise.”