Gut health food brand Bio&Me will launch its prebiotic yoghurts in 260 Asda stores in the UK. The move builds on existing listings with Tesco, Sainsbury’s Waitrose, Co-op, Ocado and Holland & Barrett.
Coming in Original and Madagascan Vanilla variants, RSP £2.00/350g pot, each pot contains 18 different cultures, including BB-12 and LGG. The yoghurts contain no added sugar, artificial sweeteners, thickeners or emulsifiers, and are low in lactose, high in protein, as well as being a source of Calcium, B12, B2 and Phosphorous.
Dr Megan Rossi, Bio&Me co-founder, said: “Our range of prebiotic yoghurts is not only delicious, with no added sugar, sweeteners or starches, but is full of my favourite live and active cultures. As a dietitian and a scientist, it’s always been my mission to close the gap on great tasting food that also truly delivers on its health claims. I’m excited to be introducing Asda customers to these tasty, gut-loving pots of joy.”