HIPPEAS has partnered with plant-based meat business THIS
The two brands are launching a limited edition THIS Isn’t Smoky Bacon flavour available at Waitrose and online.
The launch will be THIS’s first foray into ambient snacks and HIPPEAS’s first flavour collaboration with a fresh food brand.
HIPPEAS ft. ‘THIS Isn’t Smoky Bacon’ Chickpea Puffs will be available in 22g single serve bags via Waitrose (RRP £1.00)
They contain 1.3g of fibre, 3.7g of plant-protein and 87 kcals per 22g serving. They are also gluten, palm-oil and MSG free, as well as being Non-HFSS compliant.
Andy Shovel, Co-Founder of THIS, said: ‘’Everyone loves bacon, snacks and being healthy. The assignment was simple to comprehend but hard to execute. Kudos to the legends at HIPPEAS for smashing it - these puffs are 10/10.'’
HIPPEAS CEO Paul Nardone said: “We are delighted to be launching this limited time only partnership with the team at THIS. As two of the UK’s leading plant-based food brands it made perfect sense for us to collaborate on our ‘THIS Isn’t Smoky Bacon’ flavour.
"We are excited to launch this new flavour and confident that fans of both brands will love this unique collaboration. The product delivers against what we know consumers are looking for: maximised flavour and texture, alongside revolutionised nutrition to deliver better-for-you snacks. The puffs are also Non-HFSS compliant, which we are really proud of.”
Image supplied by HIPPEAS