Swedish plant-based brand Oumph! is expanding the reach of its 'game-changing' Doner-style kebab, which recently hit Iceland shelves, with plans to launch in Sainsbury's and Tesco. The product was also launched into major supermarket chains in Sweden, Oumph! revealed.
"The success for Oumph! Kebab Döner Style show that our product is truly unique," according to Henrik Åkerman, Global Brand Lead for Oumph! and Marketing Director for LIVEKINDLY Nordic, the brand's parent company.
"It's a hugely versatile product, eat it in a pitta bread, with salad and chips or top your pizza with it. It's the perfect takeaway at home."
Oumph! Kebab Döner Style is made from pea protein and shaved like traditional kebab meat. It's 100% plant-based and also free from gluten.