In Spain, McDonald’s has launched a new hamburger called Big Good. The product aims to help the Spanish agricultural sector get through the financial hardships created by COVID-19.
The new burger is made with ingredients sourced from more than 2,000 local livestock and agricultural producers throughout Spain, in regions where farmers and producers have had their livelihoods negatively impacted by the coronavirus pandemic.
The launch of Big Good hopes to help ‘reignite demand’ and ‘contribute to the economic recovery’ of the Spanish agricultural sector.
“Currently, it’s more important than ever that brands are close to society and act on their purpose,” noted CMO of McDonald’s Spain, Natalia Echeverría.
“With Big Good, we have highlighted McDonald’s commitment to the local economy and our support for the primary sector. It is something we have been doing for many years, but which we now want to reinforce, by helping more than 2,000 producers reactivate their economy and deal with the crisis caused by COVID-19.”