Pladis rebrands Crispy Slices to Go Ahead! Fruit Slices
The makers of Digestives and Hobnobs is rebranding its Crispy Slices to Go Ahead! Fruit Slices, together with a ‘new and improved’ taste.
Pladis said the slices are made of the same crispy biscuit and fruit filling, but the new slices are ‘even tastier’ – with a ‘mouth-watering new jam’ and real sultana pieces.
“We’ve really made the range’s fruity flavour the star of the show in each product, which will help solidify its position in the healthier snacking aisle,” said marketing controller at Pladis UK & Ireland Christopher Owen.
“We know consumers respond particularly well to snacks with fruit in the product name, and with the product’s fruity aroma and sultana filling, it certainly delivers on the brand-new name.”
Go Ahead! Fruit Slices are available in three flavours: Apple & Sultana, Raspberry, and Forest Fruit.
Multipacks of 5 or 6 have an RRP of £1 in Tesco and Sainsbury’s.
