A new split pot range under Müller’s Müllerlight Crunch brand has launched in the UK and Ireland.
The two new SKUs have an RRP of £3 each. Müllerlight Crunch Toffee Cheesecake Inspired (toffee flavoured yoghurt with biscuit crumble) is available in Morrisons and will be stocked in Asda from 13 July, alongside Mülerlight Crunch Flamingo (strawberry yoghurt with pink biscuit balls).
According to the dairy giant, split pot yoghurts are the fastest growing yoghurt format. Müller’s versions contain low-fat yoghurt with a side of ‘crunchy inclusions’. Each pot contains 98kcal.
Strategy and marketing director at Müller Yogurt & Desserts, Michael Inpong, said the new line responds to its consumers needs. “As a consumer centric business, we know that our shoppers are constantly seeking new flavours and formats which not only excite them and add taste to life, but suit their various needs.”