Milkybar combines white and milk chocolate for UK shelves
Nestlé has expanded its Milkybar range with mixed chocolate buttons – marking the first time Milkybar has combined milk and white chocolate.
The Milkybar Mix Ups packets contain both Milkybar white chocolate buttons with a cocoa filling, and milk chocolate buttons with a milky filling.
According to Nestlé, the NPD responds to customer demand.
“We get a lot of requests from Milkybar fans who have been asking us to mix white chocolate with milk chocolate for a long time, but it’s not something we’ve done before with original Milkybar,” explained Milkybar assistant brand manager Alberto Pisanello.
“Milkybar is famously white chocolate so it needed to be something special if we were going to mix things up,” he added.
Nestlé is currently rolling out the Mix Ups into stores across the UK and Ireland from its manufacturing plant in Fawdon, Newcastle.
The buttons are available in single 32.5 g packs, a 78 g pouch, a 95 g sharing bag and a larger 196 g ‘more to share’ bag.