Innovation

‘We’re less afraid of failure!’ Heineken exec on UK innovation

NEW PRODUCT GALLERY: SIX HEINEKEN 2014 INNOVATIONS

‘We’re less afraid of failure!’ Heineken exec on UK innovation

By Ben BOUCKLEY

Heineken UK marketing director Jacco van der Linden insists the company has changed its culture to be less afraid of failure and more realistic in its volume and value expectations for new brands.

Building for the future: DSM on lessons from Food Vision 2014

Key Insights from Food Vision

Building for the future: DSM on lessons from Food Vision 2014

By Nathan Gray

Industry needs to ‘dramatically innovate’ if it is to come up with sustainable solutions to feed the world, says James Bauly of DSM, as he summarises his take away messages from the event.

Promar International senior consultant Matthew Incles warns businesses to balance NPD with adaptations

Manufacturers miss big breaks with small innovations

By Nicholas Robinson

Food and drinks manufacturers could be missing out on ground-breaking new product development opportunities by making too many small adaptations to existing products, a leading consultant has warned.

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