How do start-ups approach new product development?


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What can company founders tell us about successful product development?
What can company founders tell us about successful product development?

Related tags Innovation New product development

Some of the best and brightest innovation in the food and drink industry comes from start-ups – so how do they approach NPD? And what can companies of all sizes learn from their approach?

On Thursday, April 23, FoodNavigator will bring together the founders of four European companies that are pushing the boundaries when it comes to new product development.

Our Business Leaders Forum​ will discuss the hottest trends in the industry, successful strategies for NPD, and the biggest challenges facing food and drink companies today.

Among other topics, the discussion will cover:

Why do so many new products fail, and how can you make sure yours doesn’t end up on the rubbish heap?

Are consumers really looking for off-the-wall innovative products? Or does greater success lie in taking an existing concept and executing it well?

Organic, additive-free, gluten-free, high protein, low-GI, sustainably sourced…the list goes on. What consumer trends are up-and-coming companies adopting?

To find out more, and to register, click here​.

Meet the panellists:


Lukas Von Grebmer, founder, Akuo ‘Drink to Think’ health drink


Jane Shandley, founder and client services director, IQ Chocolate


Suzie Walker, founder & chief fire-starter, The Primal Pantry


Simo Suoheimo, founder, Ambronite, the “organic, drinkable supermeal”


Moderator: Caroline Scott-Thomas, editor, FoodNavigator

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1 comment

Pre-market approval

Posted by Bob Salmon,

the Commission is aware that pre-market approval for new products can deter SMEs. They are therefore looking at ways this could be simplified. Any suggestions welcomed

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