Policy

What should we call meat produced from animals cells without slaughtering animals? Picture: Mosameat

Mattson: 'The very existence of what's now known as clean meat is at stake here'

'Cell-based meat’ not the most consumer-friendly term, reveals GFI consumer research

By Elaine Watson

The Good Food Institute (GFI) has enlisted the services of food and beverage innovation firm Mattson to conduct further research into the best way to describe cell-cultured meat following the release of new data suggesting that the industry-backed term...

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