Squeaky Bean's Heat & Eat seasoned vegan chicken alternative
Vegan brand Squeaky Bean is launching a Heat & Eat range, including seasoned chicken and tandoori chicken style pieces.
Launching in time for Veganuary, Squeaky Bean said the new range has been specifically designed for cooking at home. It launched into Sainsbury's yesterday (2nd January) with 175g pack retailing at £3.
The new range follows the launch of Squeaky Bean’s first ready to cook product, Cooking Chorizo Style Sausage, which launched in Waitrose last month. Both products have been developed after feedback from consumers, who are increasingly looking to cook with its ready to eat products, the company said.
Made with wheat and pea protein, the Chicken Style Pieces are 100% vegan, high in protein (Tandoori: 25g/100g, Seasoned Chicken: 26g/100g) and low in saturated fat (Tandoori: 1.4g/100g, Seasoned Chicken 1.0g/100g).
Rebecca Youseman, Brand Manager at Squeaky Bean, which is part of The Compleat Food Group, said: “At Squeaky Bean we’ve perfected tasty textures that hit the spot in those fridge to face moments with our ready to eat range. However, when our fans said they wanted to cook with Squeaky, not just snack on it, we knew we had to listen!
“The result is a range of great tasting ready to cook chicken style pieces that don’t compromise on that famous Squeaky flavour. With our Seasoned Chicken Style Pieces offering a lightly seasoned option and our Tandoori Chicken Style Pieces delivering a spicy kick, the Heat & Eat range will help bring more plant-based excitement to the kitchen, while holding that fantastic texture our products are known for.
“We believe that plant-based food should be an exciting choice rather than a chore, and we are certain these new products offer just that – a craveable, convenient, ready to cook choice that will convert even the biggest of meat eaters.”