Heura's fish-free fish alternative
Spanish plant-based innovator Heura has unveiled its first alternative fish products that it describes as 'sustainable Mediterranean inspired foods that don’t disrupt the marine ecosystem'. According to the company, its new plant-based fish analogues have 70% less climate impact than conventional fish.
“Science and data have shown us the importance of keeping marine ecosystems intact, and the best way to do so is to reduce human activity to the minimum,” said CEO and Co-Founder of Heura Marc Coloma. “As a mission-driven food-tech startup steeped in rich Mediterranean heritage, we recognized the need to introduce fish successors, so people across Europe can continue to enjoy the foods we love, while minimising the negative impact on the planet and animals. The launch of our 100% plant-based fish is our latest step towards Heura’s ambition of creating a net positive food system by accelerating the transition to plant-based protein and offering sought-after foods with a significantly lower CO2 impact that enables a more just food system.”
After more than a year of research and development, Heura is launching two SKUs: F’sh Fillet and F’sh Fingers.
The company says they are low in saturated fat and rich in high-quality protein, providing 40mg of Omega 3.
Heura is the first company to conduct a comparative LCA for a plant-based fish, according to the ISO 14040 standard. Comparative LCAs include a critical review by an external review panel to guarantee accuracy. The study's preliminary results found that Heura’s F’sh Fillet and F’sh Fingers have more than 70% less climate impact than animal fish. This is just the start of Heura’s foray into plant-based fish, with new SKUs slated to add to the collection next year, the plant-based innovator said.