Redefine Meat enters Finland
Israeli plant-based meat maker Redefine Meat has announced its expansion into Finland, via a partnership with local meat alternative manufacturer and distributor MeEat.
The tie-up will see Redefine Meat’s Beef Flank, Lamb Kebab, and Beef Burger – made from pea and soy protein with 3D printing technology – enter restaurants nationwide.
The first restaurant to list Redefine Meat’s products – starting with the Beef Flank – on their menu in Finland will be Emo, a European-cuisine restaurant in Helsinki.
“We’re thrilled to be the first restaurant in Finland to offer New-Meat to consumers,” said Niko Suomalainen, Executive Chef at Emo. “It is exciting to expand our plant-based menu to address a growing appetite for meat alternatives.”
Eschar Ben-Shitrit, CEO and co-founder of Redefine Meat, similarly expressed his enthusiasm for the partnership. “We’re delighted to have MeEat and Emo onboard as partners for our commercial launch in Finland.
“To have the buy-in of all key stakeholders in the meat supply chain – from meat distributors right down to restaurants – gives us the ideal platform to roll-out New-Meat across Finland.
“This is our blueprint for success across Europe, and we will continue to expand into new countries over the coming months.”
Image source: Redefine Meat