pladis has developed a new range of biscuits under its McVitie’s brand: Blissfuls. The biscuits come in either hazelnut or caramel flavours together with Belgian milk chocolate cream.
“McVitie’s has a long-established history of baking the nation’s favourite sweet biscuits, and our everyday biscuits like McVitie’s Digestives, and everyday treats like McVitie’s Chocolate Hobnobs, are firm favourites for morning and afternoon snacking,” said David Titman, McVitie’s Marketing Director at pladis UK&I.
“However, there remains an untapped opportunity for sweet biscuits during the evening, where they are currently under-indexed compared with other sweet snacking categories. This means NPD specifically developed for this consumption moment could help drive huge incremental sales for the category – and that’s where McVitie’s Blissfuls come in.
“Created especially for sharing, our latest innovation is just the moreish special treat to shake up the evening snacking occasion by boosting relevance for sweet biscuits during these moments.”
The new range is launching is Sainsbury’s this month, with further retailers listing Blissfuls from next month onwards. A 228g sharing pouch as an RRP of £2.59.