Limited edition Tony’s Chocolonely
Dutch challenger brand Tony’s Chocolonely has announced the release of three new ‘Conversation Bars’ in the UK, available until 25 January only.
The new products are designed to provoke discussions around the issues impacting the cocoa industry, and as such, have been named ‘equality’, ‘human’, and ‘justice’.
The Equality product is made from milk chocolate with caramel almond nougat pretzels and sea salt. Human, a vegan SKU, is made with dark chocolate, alongside a ‘lemony’ caramel cocoa biscuit. And Justice is made from white chocolate, raspberry, and biscuit sprinkles.
Flavours aside, it is the wrappers that are designed to highlight these conversation starters. By asking consumers ‘What does equality/human/justice mean to you?’, shoppers are encouraged to think about these issues and use the white space on-pack to brainstorm ideas.
“Our Conversation Bars and the accompanying campaign is designed to facilitate constructive conversations between people on all sides,” according to Jo Lane, Chief Marketing Officer at Tony’s Chocolonely.
“By increasing empathy and understanding around these three important issues, in a societal level and in the context of the chocolate industry, we hope to drive more support for our mission to eradicate modern slavery and illegal child labour. Because it’s only together that we can make all chocolate 100% slave free.”
The new SKUs are available exclusively at Waitrose or via the Tony’s Chocolonely website until 25 January 2022.
Image supplied.
