Fentimans gets fruity with tropical mixer
Fentimans, the botanically brewed drinks maker, has added a new pineapple and cardamom flavoured mixer to its range.
The new flavour has been developed specifically to be paired with rum. The Tropical Soda was developed by the Fentimans Botanical Collective, a group of top bartenders from leading cocktail bars across Europe.
Fentimans noted data from CGA suggests that the rum category has grown by 37% in the last four years, driven by premium top-line golden and dark rum variants. The popularity of rum has increased amongst millennials with 80% now drinking the spirit on a regular basis.
The company launched the soda at the London Cocktail Week, 4th - 13th October.