UK company Healthy by Nature has launched a range of sugar-free cake and muffin mixes sweetened with xylitol.
The range contains four sugar-free products: chocolate muffin mix, chocolate sponge mix, plain muffin mix and plain sponge mix.
The company, which also owns the brand Total Sweet Xylitol, a table-top sweetener made from European birch and beech wood, said it spent twelve months developing the range.
Daniel Reeds, managing director of the company said: “Whilst the home baking category is worth over £700 million (€755m) it’s growth has more or less ground to a halt in recent years. Two of the main reasons cited for this are ‘shoppers looking to eat healthier’ and ‘not having time to bake anymore’.
“With sugar being ‘enemy number one’ when it comes to consumer health, it makes perfect sense to launch a range of sugar free mixes, which address both these concerns and transfer some of the strong growth that the free from sector is enjoying into the home baking category.”
The mixes have a retail price of between £3.50 (€3.95) and £4 (€4.50).
According to the company, xylitol can also be called 'birch sugar'.