From Russia with love
Russian’s biggest milk producer, Ekosem-Agrar AG, has launched an umbrella brand EkoNiva for the Russian retail market.
The product portfolio will include fresh milk, kefir, sour cream, curd, butter, yoghurt and semi-hard cheese under a brand slogan ‘EkoNiva - milk we are proud of’.
Launched in a few select stores in Moscow, the manufacturer plans to roll out to major supermarket chains across the country “in the coming months”.
Ekosem-Agrar AG, Walldorf, Germany, is the German holding company of Ekoniva Group, one of the largest Russian agricultural companies.
CEO and main shareholder Stefan Dürr said: “Setting up our own milk processing facilities is the logical next step in our growth strategy. This enables us to guarantee the quality of our products across the entire supply chain, respond more flexibly to price fluctuations in the milk market and tap additional revenue and earnings sources.
“Our new brand will write a new chapter in the history of EkoNiva and will hopefully convince Russian customers of the high quality of our products ‘Made in Russia with German quality assurance’.”
