Vivera claims world first with plant-based steak
Vegetarian and vegan options are becoming ever more common place – and sparking an increasing level of debate. It should be little surprise then that plant-based innovation gets tongues wagging on social media, with users particularly excited by the news that Dutch food group Vivera has developed what it claims to be the ‘world first’ plant based steak.
The steak is made with wheat and soy protein.
Commercial director Gert Jan Gombert commented: “So far, nobody else has been able to replicate beef steak and so it’s very important to be the first.
“Steak is the holy grail of plant-based proteins and we worked against the clock to get this to market. It is ground-breaking in terms of animal welfare and sustainability in getting more meat eaters buying plant proteins.”
Vevira has a portfolio of over 40 products that are sold in 25,000 supermarkets across 23 European countries, with around 40% of the manufacturer’s business coming from private label manufacturing.
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