But what does FoodWatch hope to achieve by drawing attention to these claims?
“[Companies] normally change the labelling so it's not misleading anymore. For us this is important because consumers should have the right to choose what they want to eat. Different people make different choices and that's fine, as long as consumers are well informed about the product and health implications,” Van de Wouw told us.
The vote opened yesterday and will run for four weeks. The ‘winner’ will be announced in the first week of January 2016.