IFFA 2013

MicVac seals Japanese deal

By Nicholas Robinson

- Last updated on GMT

Related tags Japan Nutrition Packaging equipment & materials

MicVac seals Japanese deal
Scandinavian food technology company MicVac announced a new venture in Asia at the international trade fair at IFFA in Frankfurt last weekend.

Leading Japanese food producer Fujicco Co Ltd has launched products using MicVac’s ready-meal packaging solution. According to Fujicco, the ready-made and chilled food market in Japan is an expanding one and consumers are looking more towards ready-made products with an extended shelf life.

The company took on MicVac’s vacuum packaging technology, which allows products to be stored upright and stay fresh for 30 days, and will use it for five recipes in it Oissina! range of ready-meals.

Fujicco has has been making products with traditional Japense ingredients for over 50 years. A MicVac spokesperson explained that the company investigated the use of Japanese ingredients in the hope that further health benefits may be found. “By providing and applying them, they want to make a social contribution for building a healthier dietary culture”​, MicVac said.
Manager of MicVac Japan Hirokazu Kushioka said: “Fujicco evaluated different production technologies, but when it came to nutrition, product quality and innovation level, MicVac was the right choice for them.”

Vice president business development manager at MicVac Johan Zetterberg said: “We are very proud that Fujicco has launched their Oissina! high quality products with the MicVac method.”

Health conscious consumers

MicVac managing director Hakan Patterson explained that there was a “new breed”​ of food consumer, who was health conscious and expected the processor to be as well.

“They want their food freshly cooked, but at their own convenience. They expect high quality meals, but are not prepared to wait an extra minute to wait for it,”​ he said. “MicVac is a minimum pasteurisation time for a maximum nutrition and taste, it’s extended shelf life without preservatives and ingeniously designed.”

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