Mintel

Between 2011 and 2015, there was a 202% increase in the number of new food and drink product launches featuring the terms ‘superfood’, ‘superfruit’ or ‘supergrain’. © iStock.com / baibaz

Super growth for superfoods, but is the halo starting to slip?

By Lynda Searby

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade. 

Soups and cereals offer a white space for raw product launches in Germany. © Mintel

Raw foods on the rise as clean-label consumers crave more

By Niamh Michail

From snack bars to spreads, chocolate to cheese, the trend for raw ingredients in processed foods is spreading across Europe, says Mintel, as consumer attention goes beyond the ingredient list to look at clean-label processing methods.

Stevia’s star keeps rising: Mintel

By Rachel Arthur

The use of stevia in non-alcoholic beverage launches increased 487% between 2011 and 2015, according to figures from Mintel, with carbonates and RTD iced tea in particular turning to the natural sweetener. 

FiE attendees have been tweeting about the latest trends and innovations

FiE reports

Top trends tweeted from FiE

By Laurence Gibbons

More than 1,400 international food and drink exhibitors descended on Paris for the Food Ingredients Europe (FiE) show this week, with many tweeting the latest trends and innovations.

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