Mintel

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Mintel: What meat alternative attributes matter most to consumers?

By Mary Ellen Shoup

Demand for meat alternatives continues to be on the rise with a third of US consumers planning to buy more vegetarian/plant-based food products in the next year, according to Mintel's Better-For-You Eating Trends survey from August 2018, polling...

Between 2011 and 2015, there was a 202% increase in the number of new food and drink product launches featuring the terms ‘superfood’, ‘superfruit’ or ‘supergrain’. © iStock.com / baibaz

Super growth for superfoods, but is the halo starting to slip?

By Lynda Searby

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade. 

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