Dna

Albert Heijn initially used DNA traceability to confirm its chicken was slow-growth and has extended this approach to beef and pork / Pic: GettyImages-leischkadesign

Meat transparency: The answer could be in the DNA

By Katy Askew

Today’s consumers expect heightened levels of traceability – particularly when it comes to meat. Dutch retailer Albert Heijn is working with its suppliers and DNA testing expert IdentiGEN to provide shoppers with certainty around the meat they eat.

Risk communication must improve before consumers will accept genome editing technology ©Gio_tto/iStock

Consumer understanding of genome editing ‘essential’ – BfR

By Katy Askew

Educating consumers about the nature of emerging genome editing methodology and appropriate risk communication will be “essential” to developing a public discourse around this new technology, according to German research and scientific advisory body BfR.

Is Unilever using bad science to market Marmite?

Is Unilever using bad science to market Marmite?

By David Burrows

Unilever has launched its “biggest ever campaign” for the yeast extract spread Marmite, but new research published at the launch has been mocked on Twitter as “egregiously wrong”.

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