From data to legislation, advertising is changing. This provides challenges for food companies but, with their abundance of first-hand consumer data, opportunities as well.
Despite the nightmare that has been 2020, it has been a good year for food companies, according to the 2020 top 75 Most Valuable UK Brands report from ad giant WPP and insight firm Kantar.
Food brands looking to tap into rising consumer demand to purchase meals online via apps should be wary of a backlash from shoppers about how their data is shared.
Nestlé UK has announced it has joined forces with Deliveroo’s Essentials delivery platform in a deal that will allow the company’s confectionery and other products to be delivered direct to consumers.
As the UK Prime Minister warns against eating in restaurants and pubs, and an increasing number of people enter self-isolation, online food delivery may be one of the only sectors that stands to gain.
An army marches on its stomach, said Napoleon. Today, however, it’s coffee that keeps young people moving, according to Nestlé, which has spotted opportunities in the out-of-home coffee machine sector.
Cereal giant Kellogg is launching a new plant-based meal delivery service with Deliveroo in a bid to extend its brands outside of the breakfast occasion and explore new channels.
Amazon’s investment in Deliveroo allows the e-commerce giant to tap into a growing trend for food delivery in the UK where it could set the foundations for a move into bricks and mortar, say analysts.
