In this world of post-truth politics and fake facts, brands need to give consumers "total transparency and accountancy" about the products they are buying, says Mintel. We look at the brands that are already doing so.
Retailers pledge to change misleading products as 13,000 Dutch consumers vote for the worst offender of 2015, but as branded manufacturers have remained silent experts warn they should not become complacent.
It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....
“If you can understand how an eight-year-old thinks, you are a long way toward understanding a transformative change in consumer behaviour,” says futurist Mike Walsh, who gave the keynote address at IFT in Chicago last week.