Dispatches from European Flavour Association conference

Tackling regulatory issues and talking flavours with consumer groups

By Jess Halliday in Brussels

- Last updated on GMT

Tackling regulatory issues and talking flavours with consumer groups

Related tags: Consumer protection, Flavor, Regulation

At the start of 2010 EFFA adopted a new structure following its split from the fragrance industry association. Sven Ballschmiede, EFFA board member, explains EFFA new focus and matters that are topping its agenda today.

He explains that the split was necessary to meet increasing challenges, especially in the regulatory area as the new flavour regulation comes into force in January 2011.

Regulatory forms one of EFSA's three pillars, along with growth in sustainability and dialogue with stakeholders. One of the main challenges of the new regulation are the new labelling requirements, in order to improve consumer understanding and safety.

As well as food manufacturers, the primary clients of the flavour sector, EFFA is also engaging with consumer organisations, as vectors of information towards the consumers. He says the industry has a responsibility to inform people - and that today there is a lack of knowledge about flavours.

Related topics: Policy, Flavours and colours

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