Debate on product recall: How to avoid a PR disaster
‘Dealing with Recalls – Prevention and How to Avoid a PR Disaster for Candy and Snacks’ will take place place in the ProSweets Speakers Corner on Tuesday, January 31 from 10h30 to 12h00.
A product recall is the food industry’s nightmare, but unfortunately, happens all too often.
The bakery and snack sector was particularly hard hit at the beginning of last year, when nuts and seeds were flagged as the ingredients that prompted the most product recalls in the EU.
This affected many companies around the world, particularly snack manufacturers in the US.
Drive by emotion
While usually undertaken voluntarily by a company to lessen the effects that a product recall may have on consumer safety and product reputation, a recall is a highly involved intricate process that’s usually surrounded by a lot of emotion.
Intricate, because it needs to be handled quickly yet professionally, and emotionally, because the consumer’s health has been put on the line and the repute of both product and company will be questioned.
BakeryAndSnacks invites visitors to ProSweets and ISM to join the debate.
Top tips from industry experts
Come and listen to the advice of our expert panellists, including:
- Richard Clarke, director of Ingredient Communications, a global PR agency focussed on communicating the benefits of ingredients for the food and beverage industry.
- Stewart Eaton, head of Product Recall, Allianz Global Corporate & Speciality, is qualified to Level 4 in Food Safety in Manufacturing, Level 2 Hazard Analysis and Critical Control Points, and a trained media spokesperson.
- Farzah Henareh, European VP of Stericycle ExpertSOLUTIONS, has been pivotal in expanding services into global recall management and automotive data driven marketing solutions.
- Simon Weaver, commercial manager for red24’s product risks UK/ROW business unit, a consultancy services that manages product contamination and quality risks effectively.
- Host – Gill Hyslop, editor, BakeryandSnacks
Entry to the panel discussion is free.
Come and meet us
BakeryAndSnacks and our sister publication ConfectioneryNews will be conducting interviews in Cologne. If your company feels it has something to share please don’t hesitate to get in touch. Contact BakeryAndSnacks editor Gill Hyslop HERE.