Lynn Dornblaser & David Jago - directors of innovation and insight, Mintel

Dispatches from IFT 2014: 8-minute insight from Mintel innovation directors

Crunch time: Is breakfast cereal doomed to sink?

By Kacey Culliney

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives, so how can manufacturers step up to compete and stimulate often dwindling sales?

Cereal is the most common breakfast choice among British adults

Breakfast-skipping Britons could fuel rising obesity trend


Those who skip breakfast have a higher risk of obesity than those who eat first thing in the morning – but more than four in ten British adults miss breakfast at least once a week, according to a new survey from Canadean Custom Solutions.

Focus on cognitive health claims intensifies

Focus on cognitive benefits builds

By Rod Addy

Interest in cognitive benefits and claims is building in the food industry, with continued work to strengthen the science behind them, according to a leading nutritionist.

Ireland's broadcasting authority is proposing banning commercials during kids' programmes that promote high fat and high sugar products

75% of breakfast cereals face kids TV ad ban in Ireland, says IBCA

By Oliver Nieburg

The Broadcasting Authority of Ireland (BAI) is considering implementing rules that will see three quarters of breakfast cereals banned from advertising on children’s television programmes, according to the Irish Breakfast Cereal Association (IBCA).

Breakfast as a king...

Breakfast as a king...

In light of the great British artery-clogging breakfast tradition,
the UK cereals trade industry this week celebrates the health
benefits of the first meal of the day, spinning a refreshed version
on this all time favourite.

Breakfast loses appeal

Breakfast loses appeal

The dictum 'breakfast like a king, lunch as a prince, and dinner as
a pauper' has been turned on its head as the findings of a new
report from the UK reveal that nearly a third of British school
children do not eat breakfast...

The energy behind snacking

The energy behind snacking

Earlier this month we reported on a new survey that revealed the
stable, and increasing, market for snacks. This week a new report
suggests that snack bars, snack mixes and energy bars continue to
be a driving force in the snacks...

Oats to boost memory

Oats to boost memory

Two recent studies of children's breakfast eating habits in the US
suggest that youngsters who eat oatmeal at the start of the day
could perform better in memory tests.


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