Breakfast

Lynn Dornblaser & David Jago - directors of innovation and insight, Mintel

Dispatches from IFT 2014: 8-minute insight from Mintel innovation directors

Crunch time: Is breakfast cereal doomed to sink?

By Kacey CULLINEY

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives, so how can manufacturers step up to compete and stimulate often dwindling sales?

Cereal is the most common breakfast choice among British adults

Breakfast-skipping Britons could fuel rising obesity trend

By Caroline SCOTT-THOMAS

Those who skip breakfast have a higher risk of obesity than those who eat first thing in the morning – but more than four in ten British adults miss breakfast at least once a week, according to a new survey from Canadean Custom Solutions.

Focus on cognitive health claims intensifies

Focus on cognitive benefits builds

By Rod Addy

Interest in cognitive benefits and claims is building in the food industry, with continued work to strengthen the science behind them, according to a leading nutritionist.

Ireland's broadcasting authority is proposing banning commercials during kids' programmes that promote high fat and high sugar products

75% of breakfast cereals face kids TV ad ban in Ireland, says IBCA

By Oliver Nieburg

The Broadcasting Authority of Ireland (BAI) is considering implementing rules that will see three quarters of breakfast cereals banned from advertising on children’s television programmes, according to the Irish Breakfast Cereal Association (IBCA).

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