Real Good's dramatic growth demonstrates consumer desire for 'craveable' better-for-you moments
US SPINS retail scanner data for the four-week period ending 28 November 2021 for the Food, Drug and Mass retail channel – which historically represents 50% of Real Good Foods' net sales – reported the overall Frozen Food category grew by 7.1%.
The Health & Wellness Frozen Food subcategory grew 12.6% over the period.
In comparison, sales of Real Good Foods products grew 38% over the period, compared to 29% over the 12-week period ending 28 November 2021.
Real Good Foods’ core products, which include entrée and breakfast items, grew 109% over the period; while brand velocities grew 82%; and base dollar sales velocities grew 69%.
The brand also reported notable retail expansion recently , including its Breakfast Sandwiches in Walmart and Lidl in November and December, along with additional lines in Sam’s Club and Kroger in 2022.
Founded in 2016, Real Good Foods is committed to making consumers ‘feel good about eating’ by giving them guilt-free options of their favourite treats. The brand claims to have one of the largest social media followings of any brand within the frozen food industry today with nearly 400k followers.
Its portfolio of ‘craveable’ comfort foods are low in carbs, high in protein, and made from gluten- and grain-free real ingredients that make them more accessible to everyone. The goods, which run the gamut from frozen pizzas to Grain-free Waffles and Sausage, Egg & Cheddar Cheese Breakfast Sandwiches is available in over 16,000 stores across the US.
