Breakfast-skipping Britons could fuel rising obesity trend

By Caroline SCOTT-THOMAS contact

- Last updated on GMT

Cereal is the most common breakfast choice among British adults
Cereal is the most common breakfast choice among British adults

Related tags: Breakfast

Those who skip breakfast have a higher risk of obesity than those who eat first thing in the morning – but more than four in ten British adults miss breakfast at least once a week, according to a new survey from Canadean Custom Solutions.

More than a quarter of British adults (26%) skip breakfast at least four times a week, most often among younger adults aged 18-24. In this age group, 29% skip breakfast four times a week or more, and more than half (54%) skip breakfast at least once a week, compared to 43% across age groups.

Canadean said that despite research​ consistently linking breakfast-skipping with higher body mass, risk of obesity, and most recently heart disease​, 12% of those who skipped breakfast said they did so in order to lose weight.

Such attitudes can mean that prevailing levels of obesity in the UK will continue to rise,”​ the market research organization said.

The most common reason given for skipping breakfast was not being hungry in the morning, given by 49% of respondents, followed by not having enough time (26%).

Even among those who do eat breakfast, a perceived lack of time in the morning means that 15% eat breakfast at work and 3% say they eat breakfast on the go in order to combine it with other activities. Nine per cent relied on cereal bars in the morning.

More than half (55%) said they spent less than five minutes making breakfast, with cereal the top choice, consumed regularly by 65% of consumers, followed by toast (42%).

Research manager at Canadean Custom Solutions Michael Hughes said: “Consumers are trying to cram as many activities as possible in to the day, and this is impacting breakfast occasions. This is a result of changing eating patterns meaning they are not hungry in the morning or they simply do not have time to prepare breakfast.”

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