Innovation and NPD

Digital buying is central to how Gen Zers, people born between the mid-to-late 1990s and the early 2010s, are approaching food purchasing. GettyImages/Klaus Vedfelt

‘Glocal’-loving Gen Zers seek brand reliability in 2024

By Natasha Spencer-Joilliffe

Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.

Are red nets an eco-friendly alternative to pesticides? GettyImages/Dougal Waters

Are red nets an eco-friendly alternative to pesticides?

By Donna Eastlake

A recent study has found that red nets are more effective than black or white nets in preventing onion thrips from damaging crops. So, could red nets be the solution environmentalists have been searching for to help reduce agricultural reliance on the...

Image Source: Getty Images/D-Keine

NPD Trend Tracker: From mandarin orange juice to AI-generated recipes

By Augustus Bambridge-Sutton

In this week's NPD Trend Tracker, we see how high orange juice prices have led to the development of mandarin orange juice, and the rise of generative AI has led to the creation of an AI cookbook. Furthermore, we see a rebranding from Mallow &...

Is macauba a rainforest-friendly alternative to palm oil? GettyImages/MEDITERRANEAN

Is macauba a rainforest-friendly alternative to palm oil?

By Donna Eastlake

Palm oil is cheap to produce in large quantities but unsustainable production methods, notably deforestation, means the bad can far outweigh the good. As a result, brands are increasingly distancing themselves from the use of irresponsible palm oil in...

GettyImages/Adam Gault

NPD Trend Tracker: The chocolate edition

By Flora Southey

An NPD round-up dedicated to chocolate? Yes please. In this edition you’ll read about a Easter-themed chocolate from Lir and Guinness; a new Aero bar flavour; and a white chocolate ice cream mixed in with ‘Scandinavian mountain cranberries’. Yum.

The specifics of what a protein transition would mean are not agreed on, the study found. Image Source/Getty Images

What is the ‘protein transition’? Untangling the narratives

By Augustus Bambridge-Sutton

Talk about a ‘protein transition’ is rife in the world of food. But what exactly is a protein transition? A study by Nature Food identifies three narratives through which a protein transition is interpreted, and three potential drivers of change.

As consumers become accustomed to time-efficient products and tools, they will be more receptive to adopting technologies like augmented reality (AR) and artificial intelligence (AI). GettyImages/Bernhard Lang

Advancing food tech in 2024: The year of convenience

By Natasha Spencer-Joilliffe

A new era of convenience will emerge in 2024 as ever-evolving augmented reality (AR) and artificial intelligence (AI) technology streamlines consumers’ meal planning, shopping and cooking habits.

The meal was developed to be both nutritionally optimal for astronauts, and able to be efficiently produced. Image: quantic69/Getty Images

Researchers develop ‘perfect meal’ for male astronauts

By Augustus Bambridge-Sutton

Producing the right food in space is difficult, given the particular nutritional needs of astronauts and the difficulty of growing anything in the final frontier. Luckily, researchers have developed the ‘perfect meal’ for male astronauts: a vegetarian...

Image Source: kertlis/Getty Images

NPD Trend Tracker: From LeBron James-backed tequila to Harry Kane crisps

By Augustus Bambridge-Sutton

As Christmas approaches, we have the launch of a Harry Kane-fronted crisp product, the UK listing of a LeBron James-backed tequila, and the release of plant based chicken nuggets to celebrate the release of Chicken Run: Dawn of the Nugget. We also have...

Follow us

Products

View more

Webinars