Market Trends

Image: Getty/ThomasVogel

Industry braces for EAT-Lancet: the sequel

By Oliver Morrison

Scientists from 19 countries have announced the launch of the EAT-Lancet Commission 2.0, which will ‘update and expand the evidence base for sustainable and equitable food systems change’.

Full carcass utilisation can drive innovation in seafood, Iceland shows us how / Pic: GettyImages OKRAD

Notes from Iceland: How the blue economy can drive value and cut waste

By Katy Askew

Iceland is forging a model for the ‘blue economy’ that has driven down waste and enhanced the value of fish. Supported by a vibrant innovation ecosystem, the seafood sector is working towards a zero-waste model that is better for both business and the...

Pic:getty/courtneyk

Where do sports drinks stand in a growing functional beverage market?

By Rachel Arthur

The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...

GettyImages/hemul75

NPD Trend Tracker: From vegan jerk chicken to upcycled strawberry gin

By Flora Southey

In this latest edition of our new product development photo gallery, we look at new vegan convenient snacks hitting the supermarket aisle – notably a meatless jerk chicken style flatbread and a madras chicken style flatbread. Elsewhere, we cover a gin...

One persona WGSN has predicted to emerge in 2024 is the 'Experientialist' - which likes to fluctuate between digital and physical reality. GettyImages/FluxFactory

What will consumer groups want from food and drink come 2024?

By Flora Southey

To better understand how consumers will behave in the future, WGSN has developed new ‘personas’ industry should expect to cater for in 2024. Claire Lancaster, strategist at WGSN Food & Drink outlines two: the ‘Mindful Nurturists’ and the ‘Experientialists’.

Think beyond the burger to drive plant-based sales, data suggests / Pic: GettyImages-Barmalini

Promoting plant-based: What motivates people to eat less meat?

By Katy Askew

Environmental concerns don’t motivate consumers to replace meat products with plant-based alternatives, new research suggests. So, what does prompt people to make the swap? And how can the food industry tap into this to support growth in the plant-based...

Sustainability trend takes back seat as cost of living crisis bites

Sustainability trend takes back seat as cost of living crisis bites

By Oliver Morrison

The sustainability trend, characterised by consumers seeking food and beverage products perceived as having a lesser impact on the environment, is waning as shopper concern shifts to saving money in the face of significant inflationary pressures.

The new report is called ‘Halving the environmental impact of the UK packaging system: How industry and key stakeholders can work together to drive positive change.’ Pic: Getty Images/o-che

IGD report urges packaging strategy rethink

By Jim Cornall

IGD has published a new report to help the food and consumer goods industry drive progress towards the shared ambition of halving the environmental impact of the UK packaging system by 2030.

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