NPD Trend Tracker: From Bakewell biscuits to an alcohol-free Rosé with famous connections

NPD-Trend-Tracker-From-Bakewell-biscuits-to-an-alcohol-free-Rose-with-famous-connections.jpg
Image credit: GettyImages/metamorworks (Getty Images/iStockphoto)

This week’s NPD Trend Tracker has a distinctly summer vibe. There are Bakewell-Tart inspired biscuits to accompany afternoon tea in the garden, alcohol-free sparkling rosé to sip while the sun sets, then animal-free burgers for the barbecue, a hot and spicy honey for the side-salad dressing and Mascarpone Stracciatella Gelato for dessert. Enjoy!

This week’s NPD Trend Tracker has a distinctly summer vibe. There are Bakewell-Tart inspired biscuits to accompany afternoon tea in the garden, alcohol-free sparkling rosé to sip while the sun sets, then animal-free burgers for the barbecue, a hot and spicy honey for the side-salad dressing and Mascarpone Stracciatella Gelato for dessert. Enjoy!

Image credit: GettyImages/metamorworks

NPD Cover - GettyImages-metamorworks
NPD Cover - GettyImages-metamorworks (metamorworks/Getty Images/iStockphoto)

This week’s NPD Trend Tracker has a distinctly summer vibe. There are Bakewell-Tart inspired biscuits to accompany afternoon tea in the garden, alcohol-free sparkling rosé to sip while the sun sets, then animal-free burgers for the barbecue, a hot and spicy honey for the side-salad dressing and Mascarpone Stracciatella Gelato for dessert. Enjoy!

Image caption: GettyImages/metamorworks

Bringing Bakewell Tarts to biscuits
Bringing Bakewell Tarts to biscuits

Century-old English brand, Cartwright & Butler, is bringing the classic flavours of the Bakewell Tart to its biscuits. The new Cherry and Almond flavour biscuit mix crumbly biscuit with glace cherry pieces, ground almonds and almond extract.

They contain no artificial flavourings and were created in response to the growing consumer trend towards classic flavours.

The Cherry & Almond Biscuits join Cartwright & Butler’s existing range of biscuits, including Stem Ginger, Pistachio and Strawberry & White Chocolate.

“At Cartwright & Butler we’re proud to offer our customers the highest quality products, in flavours and formats that they love,” says Martin Burke, marketing director for Cartwright & Butler. “That’s why we’re extremely excited to be launching our new Cherry & Almond Biscuit range, which were chosen as a favourite by the customers themselves. Our products are made to be bring people together and we’re confident this new product will do just that. This launch is part of Cartwright & Butler’s wider plans to grow our international and national sales channels.”

Cartwright & Butler’s Cherry & Almond Biscuits will be available online and in selected supermarkets from June 2024. RRP: 200g tin - £12.00.

Photo credit: Cartwright & Butler

Delevingne sisters launch Della Vite Zero
Delevingne sisters launch Della Vite Zero

Founded by sisters Chloe, Poppy and Cara Delevingne, Della Vite is launching Della Vite Zero, a non-alcoholic sparkling rosé.

The launch reinforces the brand’s mission to build a range of vegan-certified, sparkling wines and contains fragrant notes of red berry, cherry and blossom on the nose before fresh red apple flavours on the palate finishing with smooth bubbles that mimic the sensation of sparkling wine.

The Delevingne sisters work closely with a fourth-generation French wine-making family in the region of Beziers, France to cultivate Della Vite Zero using Grenache grapes.

“From our research, 70% of existing and potential customers say that ‘taste’ is the biggest driving factor when choosing alcohol-free options, yet 55% are dissatisfied with current offerings on the market,” says Numa Heathcote, chief executive officer at Della Vite. “These findings demonstrate how so many people aren’t satisfied or inspired by the category, which is why we created Zero. Creating a delicious alcohol-free option allows us to speak to an existing community as well as invite a new and wider audience; emphasising how everyone can celebrate any occasion without compromising on flavour, whether you drink alcohol, or not.”

Della Vite Zero is available to purchase online and at Selfridges from June 2024. RRP: Della Vite Zero (750cl) online - £14.95. Della Vite Zero (750cl) Selfridges - £15.90

Photo credit: Della Vite

Brighter Burgers for brighter barbecues
Brighter Burgers for brighter barbecues

Allmanhall is launching a new meat and dairy-free burger. Part of allmanhall’s commitment to challenging food systems and encouraging responsible change the new burger has been developed by allmanhall’s procurement and sustainability director, Mike Meek, in collaboration with partners Redefine Meat, Wildfarmed, Bidfood, Applewood Vegan and Rubies in the Rubble. The result, The Brighter Burger, including Redefine Meat’s premium patty, Rubies vegan mayo and a Wildfarmed bun.

The burger is fortified with vitamins and minerals, as well as offering 11g of protein and 5g of fibre. Meanwhile the bun is made with Wildfarmed flour, which is grown regeneratively, their techniques helping promote soil health, sequester carbon, and support biodiversity, all without relying on any pesticides.

Details of availability and pricing will be released in summer 2024.

Photo credit: The Brighter Burger

Honey is getting spicy
Honey is getting spicy

Rowse Honey is adding some extra heat to the summer months with its limited-edition ‘Hot Honey’.

The spicy twist on a sweet classic infuses 100% pure and natural honey with Birds Eye and Guajillo chillies for the ultimate “swicy” (sweet and spicy) flavour.

“As honey lovers and culinary innovators, we’re hugely excited to bring back our much-loved Hot Honey in partnership with Waitrose,” says Libby Nicholson, brand manager for Rowse Honey. “Our taste experts have succeeded in finding the perfect combination of chillies that delivers the complex heat UK foodies have grown to crave. The spicy kick from the Birds Eye, together with the smoky-citrus notes of the Guajillo, is a match made in heaven when paired with our delicious Rowse honey.”

Rowse’s Hot Honey is available from Waitrose stores and online, for a limited time.

 Photo credit: Rowse Honey

Summer in Italy with Mascarpone Stracciatella Gelato
Summer in Italy with Mascarpone Stracciatella Gelato

Modern Italian food brand, Crosta & Mollica is expanding its range of Italian grocery products within the frozen desserts categories, with the launch of its new Mascarpone Stracciatella Gelato.

Made in Italy, it’s arriving just in time for summer. It’s made with fresh mascarpone and Italian whole milk, and is slow-whipped for a light, smooth texture, with dark chocolate flakes throughout. The Mascarpone Stracciatella Gelato joins Crosta & Mollica’s range of gelato, including Limoncello Sicilian Lemon and Amarena Cherry & Mascarpone.

The new flavour is available to purchase online from early June.

Photo credit: Crosta & Mollica